Jennine is the owner of So Good Hair Studio, a modern and stylish hair salon that celebrates individuality, located in the seaside suburb of Sandgate, Queensland. Jennine is bursting with creativity and it spills over into her hobbies and interests as well as in her passion for her industry. We discuss the concept behind So Good Hair Studio, as well Jennine’s perspective on beauty and breaking down what beauty is at its core.
Q. Jennine, you are from Canada originally; did you start your career in Canada? And how did you choose to work in the hair industry in the beginning?
Yes! I am from Canada, although I identify as both Canadian and Australian! I knew from a young age that I wanted to become a hairdresser, not because I was cutting dolls’ hair, it was more an internal feeling that I just knew about myself. After high school, I worked and studied full time to put myself through beauty school. I’ve now been doing hair for almost 20 years and I couldn’t be happier about the opportunities I have had and all the incredible people I have met through my work!
Q. So Good Hair Studio is a beautiful space. It is spacious, airy, modern, and stylish and features many books, plants, and a delicious green velvet lounge that I immediately want to sink into on entering your salon. It’s almost as much a funky space to hang out, as it is a hair salon. Can you tell us what the concept is behind So Good Hair Studio?
When my husband and I decided to step into the world of owning our own business, I knew it had to be a hair salon I was ready to give myself to wholeheartedly! I thought about all the things I’d like for myself if I had two to three hours spare. I quickly realised that many others have little time to just enjoy some simple things like quiet reading time! So I collected books, tea, music, comforting furniture, healthy plants, and beautiful self-care products so that people enjoy their time here. Of course, it goes without saying that the hair always has to be fabulous!
Q. In an industry where there seem to be so many hairstylists and YouTube tutorials on how to style your hair at home, you must be good to remain. As I am one of your clients, I know that you sit firmly in this bracket! How do you keep on top of the game especially when styles change so quickly?
The modern hair industry is one where education is readily available for professionals to keep up with techniques and trends. It has always been my philosophy that there is more to learn so I attend professional seminars on new products and cut and colour courses regularly. I also make a point to be a part of the team backstage at fashion weeks when possible. I believe it equally important to put a team together and create our own looks and photoshoots to create art, use to inspire clients, and demonstrate our skills. It’s only when I look back at my portfolio that I can see progress, so I believe it is very important and educating to document my own hair designs along the way!
Q.Where do you draw your creativity and/or inspiration from, or is it ingrained in you?
I believe that natural beauty is what you bring to an appointment before you have had any services done. It is during a consultation when I am learning all about my client that I feel most inspired. I simply like to enhance the features of my clients’ hair that they love the most and truthfully, every person’s hair is writing its own story.
Q. Beauty is in the eye of the beholder. Beauty is skin deep. Beauty comes from the inside. Most of us are familiar with these statements. There are many concepts to what we think beauty is. With social media entering a new zone and tools like Photoshop being standardised in almost everything we see, it’s hard not to think that we need to fit one mould. The hair and beauty industry are closely related; what do you think beauty actually is?
There is a concept that youth is the most beautiful part of life and that we must retain that at all costs. I believe that beauty comes from absolutely owning your individuality at any stage of your life, especially as we age. Embrace the parts of you that stand as something different than the norm. A true hair artist should be willing to listen to who you are on the inside and help you project that on the outside, thus creating a look that feels so good and effortless.
Connect with Jennine
Photo credits: Model Victoria Alcorn Photo by Sarah Coates